This groundbreaking zero-waste beauty item gives you the hydrated, silky results of a luxury shampoo—without the plastic pollution. Get deeply restored and manageable, full of volume, soft hair. It’s appropriate for thin, straight, curly, frizzy, thick, or color-treated hair types.

552 million plastic shampoo bottles end up in landfills every year. Formulated to care for both hair and environment, 552M delivers professional-quality results, sans le plastic bottle.

The rich restorative lather is derived from coconut oil, and has the ability to improve hair texture whether thin, straight, curly, frizzy, thick, or color-treated.
Cupuaçu butter nourishes the hair with the perfect amount of moisture.
Argan & castor oil wrap each strand to seal in moisture.
Soap-free formula for comfort and purity of the scalp.

A single 552m bar gives you 60–80 washes and replaces 3 plastic bottles. It’s vegan, non-toxic, silicone-free, and sulfate-free.